Structure
Monroe’s Motivation Sequence
- a technique for organising persuasive speeches that inspire people to take action.
1. attenzione!
- get the audience’s attention.
- e.g. use a hook, anecdote, humour.
- you should provide some context on who you are, and why you are giving this speech.
2. need or problem
- establish the need. to be effective, use:
- examples to show how it impacts the audience. Consider how it impacts their happiness, future, health, family, local area.
- statistics, fact, figures, diagrams (include the source to add credibility)
3. satisfaction or solution
- outline the solution succinctly.
- demonstrate how the solution solves the problem.
- use examples to show how effective it is.
- use facts, figures, graphs, diagrams and testimonies to support your solution.
- acknowledge any known opposition to your solution, and show how your plan overturns it.
4. visualise
- in this step, the audience needs to experience the future! they should see, feel, taste, hear what will happen if they do (or do not) do what you suggest! use:
- vivid imagery to convey pleasure and/or pain.
- anecdotes
- testimonials
- get the audience to imagine a world where…
5. action
- this is your call to action! appeal to kairos - e.g. time is running out, act now! includes:
- a summary of your three main points.
- a quotation
- a challenge or appeal.
- an example.
- a personal statement or intent.
FINISH SPEECH SOON!!!!
- 16/8 speech finished :33 3 need to get draft checked now
- 19/8 teacher still hasn’t checked the draft,,, :)